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Products have been certified by third-party certifier and contain 95-99.9% of certified organic ingredients. The product should not contain Genetically Modified (GMO’s), Prohibited substances, Synthetic Fertilizers, Pesticides, Sewage Sludge, or other potentially harmful ingredients.


The Environmental Working Group (EWG) is an American environmental organization that specializes in research and advocacy in the areas of toxic chemicals, agricultural subsidies, public lands, and corporate accountability. Products with EWG badge are certified safe by EWG.

100% Authentic

Nuluv takes pride in our customers’ satisfaction. All products sold by Nuluv are 100% authentic and genuine. We buy our inventory directly from the international brands.

Organic Ingredients

Organic is a farming system which avoids the use of man-made fertilizers, pesticides; growth regulators and livestock feed additives. Prohibition of irradiation and the use of genetically modified organisms (GMOs) or products produced from or by GMOs. This badge represents that the product constitutes some or all organic ingredient.

Doctor Recommended

Products that have rigorous testing standards and are currently being recommended by OBYNs and Dermatologists in the USA.


Products that contain plants, natural mineral-based and renewable ingredients that safely break down in the environment.

Cruelty Free

Products that are not tested on animals. All brands carried by Nuluv have pledged against animal cruelty. No product on the Nuluv website is tested on animals.

Gluten Free

People suffering from celiac disease or non-celiac gluten sensitivity, have an immune reaction to the gluten protein found in wheat, barley and rye stems. This badge represents the products that are gluten-free.


Hypoallergenic, though not a legal term is a synonym in the cosmetics industry for a product will not cause an allergic response in most people or product will trigger fewer allergic reactions than other products. This badge represents products that have gone various irritation and allergy tests to prove they are hypoallergenic in nature.

Natural Ingredients

Products that include natural, renewable ingredients found in nature such as coconut, lime, salt, olive oil, sunflower seed, green tea, geranium, corn, ginseng, pink grapefruit, sesame seed, vanilla bean, and naturally derived ingredient, such as coconut, derived Coco Glycinate, a plant-based surfactant.

Non Nano

The use of microscopic Nanoparticles is the latest trend in the cosmetics industry. Nanoparticles are measured in nanometers and 80,000 nanometers makes a strand of human hair. Many sunscreens contain nanoparticle-sized zinc oxide to help prevent white film on the skin. Some studies have shown that, due to their size, nanoparticles can quickly make their way into the bloodstream and other parts of the body, either via inhalation or skin absorption. All sunscreen products on the Nuluv Website contains Non-Nano ingredients.


Many types of ingredients are used in cosmetics. Some are natural, some naturally derived and some synthetic. However, some ingredients have been linked to having toxic or harmful responses in humans. Eg. Formaldehyde (found in nail polish, hair gel and colour cosmetics); Petroleum (found in moisturizers and lip balms). This badge represents products that use Non-Toxic ingredients.

Paraben Free

Paraben preservatives act like the female hormone Estrogen in our bodies. There are some concerns that this may affect our health. In particular, high levels of Estrogen can increase the risk of certain types of cancer. All products on the Nuluv Website are Paraben-Free.

Petrochemical Free

Petrochemicals in cosmetics are made from petroleum. They used to extend the shelf life of our cosmetics, and sometimes to “water down” or increase the spread-ability of a product. Some claims link petrochemicals to cancer and a myriad of other conditions and illnesses, though it is still yet to be determined. This badge represents products that are free from petrochemical ingredients.

Reef Safe

The sunscreen that washes off your body when swimming may affect aquatic life including corals. Common chemical sunscreen ingredients, such as oxybenzone, can bleach coral and damage coral reefs. All sunscreens on the Nuluv Website are free from harmful ingredients and are safe for coral reefs.


Products that are free from animal ingredients or animal derived ingredients and are 100% vegan.

Made in USA

Products that have been formulated and developed in the USA.